Featured Work
About
Contact
Hervest
Facilitating easy access to savings, impact investments, and credit financing for female farmers and SMEs
About
HerVest is a leading agri-investment financial tech company focused on driving saving and investment opportunities, particularly targeting the youth demographic.
My roles
UX Researcher, UX/UI Designer, Experience Architect
Team
Product Manager, Software Engineers, CX Team, Growth Manager
Summary
On this project, I designed the group savings feature named "Cliq savings". This feature allows users to pool their money with friends and family towards shared saving goals. It was a 2-in-1 project, which included a UI revamp, allowing me demonstrate my ability to integrate design improvements with new feature development.
Deliverables
Interactive prototypes - mobile and desktop viewports
Feature design documentation
Design assets
Introduction
What comes to your mind when you hear about managing contributions from multiple people for a big event or project?
Stress?
Missed Deadlines?
Smooth Process?
Chaos?
Discovery - Finding out
How can we Transform the Chaos of Group Savings?
Discovery - Further Research
10 Open-Ended User Interviews
156 Survey Responses
Key Findings
88%
said that a lack of transparency in monitoring contributions leads to trust issues
37%
reported struggling to save consistently due to lack of accountability
22%
expressed frustration with rigid savings options, preferring flexible solutions for different financial situations
Key Notes
Importance of Transparency:
Users highlighted the need for clear and transparent tracking of contributions and transactions to build trust and ensure security.
Challenges with Accountability:
Many users noted a lack of accountability in their current savings methods, leading to inconsistent saving habits.
Preference for Flexible Contributions:
There was a clear preference for savings solutions that accommodate varying financial capacities rather than fixed contribution amounts.
Not a single problem but...
Recurring Themes
Simplified management of shared savings goals
Accountability and transparency for group contributions
Motivation and discipline to save consistently, both individually and in groups
Defining - Personas
?
Who am I designing for?
Olumide 20, student
Background
University student who wants to save money but struggles with motivation and would like to do it with friends for added encouragement.
Motivation
Improve saving habits by involving friends to boost motivation and accountability.
Painpoint
Finds it difficult to stay motivated to save money on his own.
Need
A group savings feature that integrates social elements to make saving more engaging and motivating.
‘I find it hard to stay motivated saving alone, but I know I'd be more committed if I was doing it with friends’
Aminat 27, Accountant
Background
Shares a flat with a roommate. Manages a household fund for emergencies.
Motivation
Ensure both her and her roommate are prepared for unexpected expenses.
Painpoint
Struggles to track shared contributions consistently.
Need
A simple account managing joint savings and expenses.
‘I want to feel secure knowing we’re both contributing equally to the fund.’
Ideating
Brainstorming
Key Features
Collaborative Goal Achievement
Savings Name, Saving Target, Saving Duration
Flexible Contributions
Flexible Funding Channels
Flexible Funding Amounts
Flexible Contribution Frequency
Shared Accountability
Saving Activity
Transparency and Security
Group Saving Balance
Participant Listings
Secured Payments
Information Architecture
First Ideas
Key Decisions
Who can add participants?
Who can make withdrawals
Wthdrawal Amount Flexibilities
Feature TerminologiesInterest vs Profit.Mambers vs Participants
How interests are distributed. Based on individual vs based on group contribution?
Some Low Fidelity Prototypes
High Fidelity Prototypes
Future Potentials
Enhancing social features: Integrating messaging, nudges, individual progress tracking, and gamification elements to further strengthen group engagement.
User Testing and Business Impact details withheld for data protection reasons
Thank you.
